TikTok Marketing Analysis for KATSEYE's 'Gnarly' Promotions

My Bachelor's Degree Research Thesis analyses social media marketing in the case study of pop girl group KATSEYE, with their promotions for their globally successful single Gnarly on the social media platform TikTok.

By collecting data through the engagement metrics and content of each post related to the song, the top performing posts are analysed to form observations on what type of posts or elements in the posts contributes to high engagement.

Through this research, I gained insights and experience in research skills, social media strategies, and organisation skills.

[Read my thesis here]